Retail activation
Move more than cases. Build retail sell-through.
ESTADO helps Chiquita Plantain Chips move from case to shelf to repeat purchase through merchandising, sampling, local content and reorder support.

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Sell-through strategy
What retailers get.
Designed for Miami stores that want products customers recognize and support that helps them sell.
Placement
Checkout lanes, snack aisles, café counters, grab-and-go shelves and hospitality minibars.
Sampling
Launch tastings for high-traffic stores, offices, hotels and local events.
Content
Product photography, retail captions, menu ideas and local launch messaging.
Reorders
Clear process to keep shelves filled and reduce stockouts.
Case Mix
Flavor cases for cafes, markets, hospitality counters and office snack programs.
Local Market
Miami-first positioning for stores serving tropical snack buyers.
| Channel | Best Product Fit | Activation Idea |
|---|---|---|
| Convenience Store | Original, Chile Limón, Sweet | Checkout lane + 2 for offer |
| Café | Scoops, Original | Counter basket + dip pairing |
| Hotel | Sweet, Original | Minibar + lobby snack display |
| Restaurant | Scoops, Garlic | Guacamole / salsa pairing |
| Office | Assorted bundle | Breakroom snack box |